Haus Labs Leans into Thirty Years for Sun Dipped Giveaway
Haus Labs Leans into Thirty Years for Sun Dipped Giveaway
InstagramHaus Labs Leans into Thirty Years for Sun Dipped Giveaway
Within this asset, Haus Labs pairs the new Sun Dipped Bronzing Veil collection and Dual-Ended Brush with a customized Haus Labs x Thirty Years jelly tote in a joint giveaway. The caption states the participation terms explicitly: follow both accounts, like the post, and tag a friend for two winners selected by October 13. This gives the product launch a community mechanic emphasis.
Why it matters
The visible decision to pair a new bronzing system with a customized Thirty Years jelly tote extends a color launch into a lifestyle accessory moment. Giveaways built around tangible branded objects can carry product awareness beyond shade education, because the object itself gives followers a reason to post and tag. For Haus Labs, this uses Thirty Years to place Sun Dipped beside a tactile, carry-able item while keeping the Dual-Ended Brush in the prize set. The dual follow and tag mechanic uses audience overlap between the two accounts to widen the first wave of visibility for the new collection. The October 13 close gives the post a short activation window, which can make the giveaway feel like an event for engaged followers. The asset scopes its claim to launch awareness and leaves broader brand reframing out of view. The next signal to watch is whether Haus Labs repeats this collectible-object giveaway format or converts entries into longer Sun Dipped content and community retention.
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